Programme

Bachelor of Arts in Multimedia and Mass Communication, popularly known as BMM and BA MMC, is a three-year full-time Undergraduate Programme that spreads into 6 semesters comprising a total 36 courses.  It is considered as the one of the most sought after professional courses offered by the colleges affiliated to University of Mumbai. At SRBS we offer both the available specializations; Advertising and Journalism.  

Our main objective is to transform young men and women into industry-ready professionals that are capable of working in any sector of media like Advertising and Journalism.

Courses offered

The college provides both the specializations which are Advertising and Journalism.

Curriculum
1 Effective Communication – I
2 Foundation Course – I
3 Visual communication
4 Fundamentals of Mass Communication
5 Current Affairs
6 History of Media
1 Effective Communication – II
2 Foundation Course – II
3 Content Writing
4 Introduction to Advertising
5 Introduction to Journalism
6 Media, Gender & Culture
ELECTIVES - (ANY ONE COURSES)
1 Electronic Media-I
2 Theatre and Mass Communication-I
3 Radio Program Production-I
4 Motion Graphics and Visual Effects –I
DISCIPLINE SPECIFIC ELECTIVES
1 Film Communication-I
DISCIPLINE SPECIFIC CORE COURSE
1 Corporate Communication and Public Relations
2 Theatre and Mass Communication-I
3 Media Studies
PRACTICAL
1 Computers and Multimedia-I
ELECTIVES - (ANY ONE COURSES)
1 Electronic Media-II
2 Theatre and Mass Communication-II
3 Radio Program Production-II
4 Motion Graphics and Visual Effects –II
DISCIPLINE SPECIFIC ELECTIVES
1 Film Communication-II
DISCIPLINE SPECIFIC CORE COURSE
1 Writing and Editing for Media
2 Media Laws and Ethics
3 MASS MEDIA RESEARCH
PRACTICAL
1 Computers and Multimedia-II
COMPULSORY CORE COURSES
1 Copywriting
2 Advertising & Marketing Research
ELECTIVES - (ANY ONE COURSES)
1 Globalization & International Advertising
2 Brand Building
3 Agency Management
4 Account Planning & Advertising
5 Social Media Marketing
6 Direct Marketing & E-commerce
7 Consumer Behaviour
7 Documentary & Ad Film Making
COMPULSORY CORE COURSES
1 Digital Media
2 Advertising Design
ELECTIVES - (ANY ONE COURSES)
1 Advertising In Contemporary Society
2 Brand Management
3 Media Planning & Buying
4 Advertising & Sales Promotion
5 Rural Marketing & Advertising
6 Retailing & Merchandising
7 Entertainment & Media Marketing
7 Television Program Production
DRG (DISCIPLINE RELATED GENERIC)
1 Reporting
2 Investigative Journalism
ELECTIVES - (ANY ONE COURSES)
1 Features And Writing For Social Justice
2 Writing And Editing Skills
3 Global Media And Conflict Resolution
4 Business And Financial Journalism
5 Mobile Journalism And New Media
6 News Media Management
7 Journalism And Public Opinion
8 Media Laws And Ethics
7 Television Program Production
DRG (DISCIPLINE RELATED GENERIC)
1 Digital Media
2 Newspaper And Magazine Design
ELECTIVES - (ANY ONE COURSES)
1 Contemporary Issues
2 Lifestyle Journalism
3 Photo And Travel Journalism
4 Magazine Journalism
5 Sports Journalism
6 Crime Reporting
7 Fake News And Fact Checking
8 Television Journalism
7 Television Program Production