Bachelor of Arts in Multimedia and Mass Communication, popularly known as BMM and BA MMC, is a three-year full-time Undergraduate Programme that spreads into 6 semesters comprising a total 36 courses. It is considered as the one of the most sought after professional courses offered by the colleges affiliated to University of Mumbai. At SRBS we offer both the available specializations; Advertising and Journalism.
Our main objective is to transform young men and women into industry-ready professionals that are capable of working in any sector of media like Advertising and Journalism.
Courses offered
The college provides both the specializations which are Advertising and Journalism.
Curriculum
| 1 | Effective Communication – I |
| 2 | Foundation Course – I |
| 3 | Visual communication |
| 4 | Fundamentals of Mass Communication |
| 5 | Current Affairs |
| 6 | History of Media |
| 1 | Effective Communication – II |
| 2 | Foundation Course – II |
| 3 | Content Writing |
| 4 | Introduction to Advertising |
| 5 | Introduction to Journalism |
| 6 | Media, Gender & Culture |
| ELECTIVES - (ANY ONE COURSES) | |
|---|---|
| 1 | Electronic Media-I |
| 2 | Theatre and Mass Communication-I |
| 3 | Radio Program Production-I |
| 4 | Motion Graphics and Visual Effects –I |
| DISCIPLINE SPECIFIC ELECTIVES | |
|---|---|
| 1 | Film Communication-I |
| DISCIPLINE SPECIFIC CORE COURSE | |
|---|---|
| 1 | Corporate Communication and Public Relations |
| 2 | Theatre and Mass Communication-I |
| 3 | Media Studies |
| PRACTICAL | |
|---|---|
| 1 | Computers and Multimedia-I |
| ELECTIVES - (ANY ONE COURSES) | |
|---|---|
| 1 | Electronic Media-II |
| 2 | Theatre and Mass Communication-II |
| 3 | Radio Program Production-II |
| 4 | Motion Graphics and Visual Effects –II |
| DISCIPLINE SPECIFIC ELECTIVES | |
|---|---|
| 1 | Film Communication-II |
