A Session on “Creation of a Brand Based on 100 Years Old Legacy of GOTI SODA”
by Mr. SuryakantWalvalkar, CEO of Waliya’s GOTI SODA
The Institution’s Innovation Council of SRBS (IIC) successfully conducted a session on “Creation of a Brand Based on 100 Years Old Legacy of GOTI SODA”for the MMS 2022-24 students on August 10, 2023 in the Smart Classroom on the 4th Floor of the institute. The event was organized by Prof. Jagruti Gijare under the IIC events program in association with SRBS’s IQAC and EDC.
Highlights
- Date – August 10, 2023
- Time – 00 am to 12.00 pm
- Number of Students participated – 78 (All MMS students)
- Number of Faculty Members that participated – 3
- Mode of Conduct – Online
External Expert for the Session
Mr. Sryakant Walvalkar, CEO of Waliya’s GOTI SODA
Objectives
- To sensitize the students on exploring entrepreneurship as a career option to be a job creator rather than job seeker.
- To guidethe students on the effective use at the interpersonal and creative abilities in the entrepreneurial journey.
About The Session
Mr. Walavalkar started the session by an exciting demo of his vibrant and joyful product “Waliya’s GOTI SODA”, he shared how his work experience in the field of logistics and supply chain both in Indian and International markets helped him when he had this idea of launching a forgotten brand having a 100 year old legacy again in market with an added hygienic value attached to itGotisoda, a popular soft drink having a 100 year old legacy, is making a comeback in Indian markets. The brand is being launched by a new company, Gotisoda India Pvt. Ltd., with a focus on Indian flavors. The new brand Waliya’sGotisoda will be available in flavors such as jeera, limbupani, and masala chai.
The launch of Gotisoda is timely, as there is a growing demand for Indian-flavored soft drinks in the country. In recent years, there has been a surge in the popularity of Indian street food and snacks, and this trend is reflected in the soft drink market. Consumers are looking for soft drinks that offer a taste of India, and Gotisoda is well-positioned to capitalize on this trend.
The new Gotisoda is being made with natural ingredients and is free of artificial flavors and colors. The brand is also targeting a younger audience with its marketing campaigns. Gotisoda is confident that it can strengthen its position as a popular soft drink in India with its new flavors and focus on Indian consumers sentiments.
Outcomes
- Participants understood the perils of the entrepreneur’s journey and methods to evolve from an innovative idea to an establishing brand.
- Participants were made aware of strategies of branding and its importance, understanding Indian market and potential at new business opportunities.
- The speakersexperience helped him identify a need gap at providing the consumers the forgotten product of Goti soda in a hygienic and entrepreneurial manner.
