International Research Conference in Marketing on “Innovations In Marketing”

We encourage research and development at SRBS with the goal of enabling our faculty and students to excel in their respective fields by providing them quality research input. Sheila Raheja School of Business Management & Research (SRBS), Mumbai had organized it’s 1st International conference on “Innovations in Marketing” on 13th June, 2022.

Mr. Pawan Kang, Assistant Vice President at Citi, CANADA delivered the first key-note address and spoke about “Data Analytics in Banking”. Mr. Sameer Nanjangud, Chief Manager at ŠKODA AUTO India spoke about “Marketing innovation in automotive Industry”. Mr. Chintan Mehta, Director (Marketing), Zee Entertainment addressed his perspective on “Innovation in Media Marketing”. Mr. Shiv Bhasin, Marketing Manager at Soda Bottle Opener Wala emphasized on importance of “Local store Marketing”.

This was followed by technical paper presentations by MMS 1st year and 2nd year students. Various topics on ‘Innovations in Marketing’ were covered such as “Augmented Reality in Snap Chat”, “Geofencing Advertising”, “Bibliometric Analysis in AI”, “Marketing to Millennials”, “Crowd Funding”, “Disruptive Marketing”, “Green Marketing” and “Virtual Reality in Marketing”. The conference drew over 100 delegates. The students’ excitement was evident in their active engagement. Everyone enjoyed the conference.

Our Institute intends to continue encouraging research acumen amongst its faculty and students. In order to motivate our students our director Dr. H. J. Bhasin conferred momentums to the best paper presenter. Overall it was very enriching and learning experience.

Prof. Krishnakant Lasune
Assistant Professor