SRBS has always been proactive in nurturing its students to be industry ready. To enhance the student’s persona about marketing and its wide aspects SRBS organised an International Marketing Conference titled “Marketing for a Better World” on 25th March 2023. The conference had the best of the industry captains not only nationally but also internationally. Some of the esteemed speakers were Mr. Stratford Rodrigues, Head of Media and Marketing Effectiveness, KANTAR, Australia having 25 years of experience in the field of marketing. Mr. Erander Singh, Partner Digital Transformation at Persistent Systems, UK a startup specialist with a 10+ years of experience in the world of marketing. Swapnil Doijode, Assistant Branding Manager, Oppo with a 5+ years of experience briefing about numerous marketing concepts and its emerging trends.  Mr. Ritam Kanungo Senior Manager, Zee Entertainment Enterprise Ltd. India. He has experience of 14+ years in the field of marketing. He enhanced our knowledge regarding current marketing trends.

The conference provided a unique opportunity to understand the current marketing strategies and the future marketing roles not only to the upsurging marketers but all the management students. The conference had a bunch of title themes namely Green Marketing, AI Marketing, Emotional Marketing, Story-telling marketing, Influencer Marketing, Retention Marketing, Societal Marketing, Rural Marketing and so on.

The best part of the conference was the post graduating students were given a opportunity to present technical research papers and enhance their knowledge in the marketing world.

Overall it was a great learning experience.

Ruchika Thakker